Latest — Mar 1, 2022 Product Marketing The Product Marketing Manager title itself has come to mean many different things at many different companies.
Green Marketing The planet is dying, and here's how businesses use or abuse our existential fear about it.
Purpose-Driven Marketing Purpose-driven marketing coalesces brand and content marketing by focusing on the social and cultural alignment of an organization's purported values with those of its target customer.
Consumer Packaged Goods Consumers will always seek convenience in their daily lives, which is why fast moving consumer goods reign supreme.
Careers Marketing has evolved substantially over the past century, and will continue to do so as the 21st unfolds, operating on algorithms created and updated by artificial intelligence. For the time being, humans still have jobs, and here is what some of them look like in marketing and advertising. B2B v.
Lifecycle Marketing Lifecycle marketing refers to efforts centered around the customer journey, from recognition to receipt. The objective of lifecycle marketing is to retain as many customers as possible while boosting engagement or sales, lowering churn, maximizing ROI, and increasing the CLTV. If you're looking to create a successful Lifecycle
E-commerce Typically involving a high volume of transactions, e-commerce companies are able to offer better prices than traditional brick-and-mortar stores while accepting and managing multiple sales simultaneously. From its earliest beginnings, e-commerce has been about speed. ARPAnet, created by the US military, allowed for important information to be sent to military
Digital Marketing With most consumers shopping online these days, digital has become an essential part of most marketing teams. Digital Marketing encompasses search, social, display ads, video, email, podcasts, influencers, blogs and other tech-enabled marketing methods. According to Statista it accounts for ~65% of advertising budgets in the US at the time